Business Plan

 Business Plan Composition

Palace Cafe

Business Plan

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Table of Items

1 . Business Description……………………………3

2 . Industry and Market Analysis…………………3

(1) The United States Food and beverage market characteristics analysis (2)Chinese restaurant market in American

three or more. Competitive Analysis………………………. ….. 4

(1) Content quality google Express

(2) Xiabu

(3)P. F. CHANG' S China and tiawan Bistro

4. Marketing Strategy……………………………. 6

(1) Price

(2) Promotion

(3) Distribution

(4) Product/Service

five. Operational Issues…………………………….. 7

6. Human Resources Requirement………………7

7. Financial Projections………………………….. almost eight

8. Reference……………………………………….. 9

Organization Description:

Building restaurant can be described as traditional Chinese diet traditions restaurant, positioned in San Francisco's China City. This cafe looks like the summer palace in Beijing which will provide an graceful and exclusive environment and attentive support. Since China's local dishes have their personal typical features, generally, Chinese language food may be roughly split up into eight local cuisines, which has been widely approved around. Through this restaurant customers can enjoy a number of Chinese foodstuff with different although fantastic and mouthwatering flavor. They don't need to fly to China, merely come to the restaurant and also have a meal they will feel the ambiance of Cina.

Sector and Market Analysis:

(1) The United States Meals and drink industry qualities analysis After a century of history U. H. food and beverage marketplace have a large-scale sector and the marketplace is prosperity. America Food and beverage business mainly is small and medium enterprises, 70% of food and beverage companies have got fewer than 20 employees. Yet big business with a one of a kind style, the model of sequence operation, in conjunction with generous advertising and marketing dollars, accounting for considerable catering industry, in recent years the U. S i9000. food and beverage businesses occupy the best 50 pertaining to 20% of U. S. food and beverage industry. In the United States, peoples' pursuit of the catering market has dinner by affordable, fast, useful to focus on taste, stable top quality and affordability. With the changing of consumer demand, the near future American food and refreshment market could be more and more differentiation, individuality and diversity. (2)Chinese restaurant market in American

For a lot of Americans, right now the Oriental food are no longer spring proceeds, kung pao chicken and drinks privately of various colored small newspaper umbrellas; Oriental food is becoming dependent on the taste buds, enjoy the visual, better yet culture understanding. According to statistics, the amount of Chinese restaurants in the United States is definitely 5-6 mil, has more than McDonald's, Wendy's and White castle and other fast food chains combined. However , the majority of them are economical fast food and takeaways. Hunt for Chinese huge restaurant string group broaden overseas marketplace has not ceased, but the genuine success of the watch case are not various.

Competitive Evaluation:

(1) Panda Express

Panda Communicate is one of the popular Chinese food chain brand in the United States, really central home is only in charge of daily delivery kung pao chicken and also other dozen China cuisine which foreigners knowledgeable about. These meals are uniform and the service personnel generally are Mexicans. As with the American preferences and meals habits, " Panda Express" has become probably the most popular eating places in the emporiums. (2) Xiabu

Small Chinese warm pot cycle " Xiabu" because of personal pot, foreign people truly feel more hygienic, one of the eating places which is positioned in Los Angeles, has a lot of people line up in the optimum time for meals. (3) L. F. CHANG' S Cina Bistro

An additional nation's largest chain of Chinese meals - P. F. CHANG' S China and tiawan Bistro directed at the United States white-collar workers, the current market value of just one. 2 billion which is a detailed company and owns more than a hundred sequence restaurants. The restaurant use warm color...


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